GOODMIND™ is a premium range of functional mushroom products, which include Functional Mushroom capsules and newly released water-soluble Functional Mushroom sachets. The GOODMIND™ formulas harness the power of adaptogens, which are non-toxic, non-psychoactive fungi, used for centuries in traditional medicine for their stress-relieving benefits. GOODMIND™ is designed to nourish the mind and elevate everyday life by enhancing mental capacity and the body’s ability to adapt to stress. Available for sale online, in select retail outlets and premium coffee stores in South Africa, GOODMIND™ will be available in international markets in 2022.
The Functional Mushroom Market Report states that a number of scientific studies have confirmed the ability of functional mushrooms, and mushroom-derived supplements, to increase the effectiveness of both innate and adaptive immune systems. It also indicates that the rise in popularity in new markets is being driven by an increased demand for natural solutions to health as well as the growing acceptance of mushrooms as a ‘superfood’.
“While functional mushrooms have been around for centuries they are seen as a relatively ‘new category’ in the West, says Tony. “However, according to the Chinese Pharmacopoeia, functional mushrooms have been an integral part of Chinese medicine for over 2,000 years and are widely used as a tonic for vitality, endurance, and to support a healthy immune system.”